Recently, companies from such segments of the economy have been most actively interested in promoting on the Internet and use Internet marketing in their activities: medium and small companies operating in various areas outside the Internet. For them, internet marketing is a new and promising promotion channel; e-commerce companies, all kinds of online stores, which are becoming more and more; large internet portals; online services; companies that produce applications for mobile devices. To provide high-quality Internet marketing services, it is necessary to take into account all the features of work in a particular sector of the economy, region, a market niche.
Just as a few years ago in the West, the relevance of niche products and services began to increase in our market. Increasingly, the Internet is viewed as an additional or even the main communication channel by companies in various niches. Despite a large number of general strategies and concepts that can be applied to most projects, they are not enough for niche products. Therefore, we take into account the specifics of the segment in which the company operates to get the most out of all marketing activities. Online marketing and website promotion for content-driven projects and commercial sites cannot be the same. A small regional business, a medium-sized company, and an international project will also require a different approach when forming a marketing strategy. Internet marketing agency PolyMax offers its approach for each niche, which helps to solve the individual tasks of a particular company.
Regardless of the size of the business, the scale of the advertising campaign, and the ambitiousness of the goals that the client sets for himself, we profess an integrated approach to Internet marketing to promote sites, products, and services. This is the only way to achieve the maximum result, which is expressed in increasing customer profits.
Search engine internet site marketing
Search engine internet site marketing is the basis of online promotion for any project and business. Getting your site to the top of the search engine results provides a constant and steady flow of visitors, most of which are your target audience. Correctly conducted search engine optimization of the site allows you to increase the quality of visitors, increasing conversion. This means that sales of goods and services will grow, increasing the company’s profits.
Promotion using contextual advertising
PPC advertising is an effective marketing tool for website promotion that brings people to your page who are already looking for what you are selling. The advantage of contextual advertising is that you only pay for visitors who belong to the target audience of your product or service.
Display advertising
Display advertising is also used in online marketing to promote goods, services, brands. This type of advertising activity increases brand awareness well, establishes strong associations with your product in the target audience, but its effectiveness increases with an increase in the audience. That is, display advertising is used for large campaigns that require a constant and wide presence in the Internet space.
Social media marketing
Social media marketing allows you to establish closer contact with the target audience, increase consumer loyalty to the company. For small regional projects, as well as for companies in some niches, it helps to significantly increase sales.
Email marketing
Email marketing is one of the oldest and most developed communication channels with consumers on the Internet. Despite the emergence of new channels and the technological improvement of algorithms for analyzing the behavior of network users, e-mail marketing remains one of the most effective means of increasing sales. Modern solutions allow you to combine the mass of electronic mailings with an individual approach to the client.
Site audit and consulting
Site audit and consulting do not refer to advertising or other activities directly related to promotion on the Internet. And yet, without a comprehensive audit, it is impossible to develop an Internet marketing strategy for a large or small company. We also issue recommendations related to website optimization and Internet communications for a better business result.
All of these activities are part of a comprehensive approach to internet marketing. Integrated internet marketing allows you to most effectively use all available communication channels for promotion. Comprehensive coverage makes it possible to react quickly to market changes and provides a stable long-term result in various scenarios of its development.